Knowledge in the hands of those who need it most.
Today, nearly every second child in India is a victim of malnutrition. It means they are physically and mentally weak due to which they are targets to many ailments, deformities, disabilities and allergies affecting normal growth mentally and physically.
IAP HealthPhone is a unique programme that leverages the increasing penetration of mobile phones in the country to educate over 6 million girls and women between 13 and 35 years of age and their families on better health and nutrition practices by 2018.
The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notably enhance nutrition levels.
Expecting mothers should get the correct diet and quarter portions more than usual.
Mother's first milk is the best, don't throw it away and make sure the child gets it.
For the first six months the child should only be fed mother's milk and nothing else, not even water.
When the child enters the seventh month, balance mother's milk with a nutritious diversified diet.
Creating awareness about the symptoms and alarming consequences of malnutrition.
Encouraging the community to come together to take a pledge to fight malnutrition
Simple things you can do to prevent malnutrition
A simple yet powerful card that helps to monitor the nutrition & growth of your child.
Focus on women between 13 and 35 years of age and their family members
Assamese, Bengali, English, Garo, Gujarati, Hindi, Kannada, Khasi, Konkani, Malayalam, Manipuri, Marathi, Mizo, Oriya, Punjabi, Tamil, Telugu, Urdu
75% of new mothers are anaemic and most put on less weight during pregnancy than they should. This leads to unhealthy foetal growth, low birth weight and non-genetic congenital abnormalities in babies.
Colostrum is essential because it prepares the baby's digestive system for the mature milk that the baby will receive in the next few days. Colostrum is rich in nutrients such as zinc, calcium and vitamins.
Exclusive breastfeeding for 6 months reduces infant mortality due to protection from common childhood illnesses such as diarrhoea or pneumonia, and helps for a quicker recovery during illness.
Mobile Phones have become ubiquitous and are the only direct content delivery device that everyone has access to.
Allows repeated use/exposure – Watching, pausing, rewinding of videos allows for message comprehension
Enables Privacy – Cultural issues that lead to shyness of girls and women are overcome, enables mother to daughter transfer of high quality knowledge and teenage girls are covered
Bypass complex governance structures and provide unfiltered knowledge directly.