Poshan Nutrition
Laying the Foundation
for Combating Malnutrition in India

Knowledge in the hands of those who need it most!

Poshan | Nutrition

Knowledge in the hands of those who need it most.

Status of women, the care of pregnant mothers and children under two,
breastfeeding and the importance of balanced nutrition and health.

Maternal Nutrition
Early Initiation
Exclusive Breastfeeding
Complementary Foods

4 Videos in 18 Indian Languages


Nutrition Knowledge
for you and your child

Simple practices
Learn the Key Messages

Health and Nutrition knowledge in your hands.

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

       World's Largest Programme to Battle Malnutrition amongst Mothers and Children       



IAP HealthPhone™

Today, nearly every second child in India is a victim of malnutrition. It means they are physically and mentally weak due to which they are targets to many ailments, deformities, disabilities and allergies affecting normal growth mentally and physically.

IAP HealthPhone is a unique programme that leverages the increasing penetration of mobile phones in the country to educate over 6 million girls and women between 13 and 35 years of age and their families on better health and nutrition practices by 2018.

The Poshan videos address issues of status of women, the care of pregnant women and children under two, breastfeeding and the importance of balanced diet, health and simple changes in nutritional care practices that can notably enhance nutrition levels.

Campaign Launch

2017 Maternal Health campaign

2017 Maternal Health campaign

We recently partnered with Mediaplanet UK on the 2017 Maternal Health campaign in The Guardian newspaper and online. Read motivating insight from thought leaders and learn more about what it takes collectively to reduce maternal mortality. #GlobalMaternalHealth #MaternalHealth

Bridging the Knowledge Gap: Educating Mothers to Help Them and Their Children Live.
Mobile phones are the surprising tool improving maternal health

One of the most powerful relationships in global health and development is between a mother’s education and her child’s chances of survival. Simply put: “The more educated a mother, the less likely her child is to die. … Behind every preventable child death is a disempowered mother” says Leith Greenslade, Co-Chair of Child Health, MDG Health Alliance.

Get HealthPhone Poshan Mobile Apps

Get HealthPhone™ Poshan Mobile Apps

Get HealthPhone Poshan Apps

Now available in 18 Indian Languages
AssameseBengaliEnglishGaroGujaratiHindiKannadaKhasiKonkaniMalayalamManipuriMarathiMizoOdiaPunjabiTamilTeluguUrdu

Key messages: Expecting mothers should get the correct diet and quarter portions more than usual; Mother's first milk is the best, don't throw it away and make sure the child gets it; For the first six months the child should only be fed mother's milk and nothing else, not even water; When the child enters the seventh month, balance mothers milk with a nutritious diversified diet.

Get HealthPhone FNB Mobile Apps

Get HealthPhone™ Food & Nutrition Mobile Apps

Get HealthPhone Food & Nutrition Apps

Now available in 18 Indian Languages
AssameseBengaliEnglishGaroGujaratiHindiKannadaKhasiKonkaniMalayalamManipuriMarathiMizoOdiaPunjabiTamilTeluguUrdu

Key Messages: Adequate Complementary Feeding, Anaemia: Blood and Iron Deficiency, Importance of a Balanced Diet, Correct Norms of Infant & Young Child Feeding, Importance of Infant and Young Child Nutrition, Iodine: The Importance of Iodised Salt, Nutrition of the Child, Vitamin A, Navjaat ki Suraksha, Diet During Pregnancy, Healthcare during Pregnancy.

Get HealthPhone Nutrition Handbook Mobile Apps

Get HealthPhone™ Nutrition Handbook Mobile Apps

Get HealthPhone Nutrition Handbook Apps

Now available in 11 Indian Languages
BengaliEnglishGujaratiHindiKannadaMalayalamMarathiOdiaTamilTeluguUrdu

Key messages: Personal and household hygiene, Keeping food safe and clean, Foods are very important for the body, Iron makes the body strong, Vitamin A keeps the body healthy, Iodine makes the body function properly, Food for pregnant women and breast-feeding mothers, Feeding babies aged 0-6 months, Feeding young children aged over 6 months, Feeding school-age children and youth, Food and care for older people, Feeding sick people, Preventing and managing malnutrition

Once installed, these apps work offline; they do not require a connection to a network. All videos are included within the app.

Mobile apps developed in partnership with HealthPhone by The Centre for Development of Advanced Computing (C-DAC), Hyderabad, a research and development organization under the Ministry of Electronics and Information Technology, Government of India.

The four Poshan videos are hosted on a dedicated WAP page iaphealthphone.org and accessible to all Vodafone India subscribers on their mobile phones.
Bharat Sarkar dwara pesh kiye gaye 4 videos dekhein nishulk aur paye 10 rupay ka recharge muft! Click karein: iaphealthphone.org
Vodafone India subscribers can also give a missed call on 1 800 120 8989 (toll-free) to receive a link to the WAP page via SMS.


Subscribe to Breastfeeding Daily​​ free email newsletter in your inbox daily. Custom-curated news highlights, research, evidence, resources, tips, thought-provoking opinions, commentary and practical advice on good practices to improve nutrition during the first 1000 days and protecting, promoting and supporting breastfeeding.


Chaar Baatein


Maternal Nutrition
Maternal Nutrition

Expecting mothers should get the correct diet and quarter portions more than usual.



Early Initiation
Early Initiation

Mother's first milk is the best, don't throw it away and make sure the child gets it.



Exclusive Breastfeeding
Exclusive Breastfeeding

For the first six months the child should only be fed mother's milk and nothing else, not even water.



Complementary Foods
Complementary Foods

When the child enters the seventh month, balance mother's milk with a nutritious diversified diet.



Reaching & Teaching
The Power of Knowledgeable Mothers

  • Awareness

    Creating awareness about the symptoms and alarming consequences of malnutrition.

  • Pledge

    Encouraging the community to come together to take a pledge to fight malnutrition

  • Simple Things

    Simple things you can do to prevent malnutrition

  • Mother & Child Protection Card

    A simple yet powerful card that helps to monitor the nutrition & growth of your child.

  • Nationwide India Campaign

    Focus on women between 13 and 35 years of age and their family members

  • 18 Indian Languages

    Assamese, Bengali, English, Garo, Gujarati, Hindi, Kannada, Khasi, Konkani, Malayalam, Manipuri, Marathi, Mizo, Oriya, Punjabi, Tamil, Telugu, Urdu

Learn, Share, Educate and
Maternal Nutrition Early Initiation Exclusive Breastfeeding Complementary Foods
Empower -
Watch Now!

75% of new mothers are anaemic and need to put on weight

75% of new mothers are anaemic

75% of new mothers are anaemic and most put on less weight during pregnancy than they should. This leads to unhealthy foetal growth, low birth weight and non-genetic congenital abnormalities in babies.


Colostrum prepares the baby's digestive system

Colostrum prepares the baby's digestive system

Colostrum is essential because it prepares the baby's digestive system for the mature milk that the baby will receive in the next few days. Colostrum is rich in nutrients such as zinc, calcium and vitamins.


Exclusive breastfeeding protects from diarrhoea

Exclusive breastfeeding protects from diarrhoea

Exclusive breastfeeding for 6 months reduces infant mortality due to protection from common childhood illnesses such as diarrhoea or pneumonia, and helps for a quicker recovery during illness.


Why Mobile Phones?

Mobile Phones have become ubiquitous and are the only direct content delivery device that everyone has access to.

Allows repeated use/exposure – Watching, pausing, rewinding of videos allows for message comprehension

Enables Privacy – Cultural issues that lead to shyness of girls and women are overcome, enables mother to daughter transfer of high quality knowledge and teenage girls are covered

Bypass complex governance structures and provide unfiltered knowledge directly.

Knowledge is the Enemy of Disease

Educating Mothers

Follow simple practices and prevent the vast majority of maternal & child mortality and malnutrition

Knowledge in Their Hands

Women have no health and nutrition handbook or reference guide

Early Breastfeeding

Only 1 in 4 babies born in India is put to the breast within the first hour after birth

Low-weight Mothers

Leads to unhealthy foetal growth, low birth weight and non-genetic congenital abnormalities in babies.

Colostrum is Essential

Rich in nutrients; zinc, calcium and vitamins

Exclusive Breastfeeding

For 6 months - Protection from common childhood illnesses

Complementary Feeding

From the seventh month breast milk is no longer enough to meet the nutritional needs of the infant.


 
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone™

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


Read more