Addressing the Challenges

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The slow decline in undernutrition rates and time trends, showing a decline in the intake of food and nutrients, making undernutrition, major concern demanding the highest priority.

To address these challenges, there is a need for a comprehensive approach that addresses the different sectors and dimensions of nutrition. There are two complementary approaches to reducing undernutrition, direct nutrition and indirect multi-sectoral approaches. Direct interventions, like breastfeeding, complementary feeding and hand washing practices complement the long-term sustainable multi-sectoral approach.

The Government is committed to address the Nutritional Challenges of India. Over the past few years, several programmes and schemes with the potential to improve the current nutritional situation of the country have been launched and expanded. Several of these schemes, namely

  • National Rural Health Mission (2005-06)
  • National Horticulture Mission (2005-06)
  • Mahatma Gandhi National Rural Employment Guarantee Scheme (2005-06)
  • Janani Suraksha Yojana (2006-07)
  • Total Sanitation Campaign/Nirmal Bharat Abhiyan
  • Midday Meals (2008-09)
  • Integrated Child Development Services [ICDS] Scheme (2008-09) and
  • National Rural Livelihood Mission (2010-11)


have been expanded/universalised in the recent past and the results are likely to be visible soon. All these schemes have directly or indirectly the potential to address one or more aspects of nutrition.




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  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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