Addressing Undernutrition: A Nationwide Campaign

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The persistent high levels of undernutrition and the slow pace of its decline is a major concern for the nation. The Prime Minister's National Council on India's Nutrition Challenges, took the decision of launching a Nationwide Information, Education and Communication (IEC) campaign, against malnutrition/under nutrition, coordinated by the Ministry of Women & Child Development (MWCD).

In pursuance to the above decision, a campaign has been designed which has the pro-bono services of Sh. Aamir Khan and the technical support of UNICEF.

The campaign aims at:

  • Creating awareness about nutritional challenges, the importance of optimal nutrition and creating an enabling environment to mobilise communities to prevent malnutrition.
  • Promoting home-level care and behaviour orientation for appropriate infant and young child feeding practices, child care and development, optimal nutrition and care during pregnancy & lactation, and better utilisation of available services.
  • Reaching out to families, pregnant women, mothers, caregivers, adolescent girls, PRis, teachers, opinion leaders and the community at large.



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  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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