The persistent high levels of undernutrition and the slow pace of its decline is a major concern for the nation. The Prime Minister's National Council on India's Nutrition Challenges, took the decision of launching a Nationwide Information, Education and Communication (IEC) campaign, against malnutrition/under nutrition, coordinated by the Ministry of Women & Child Development (MWCD).
In pursuance to the above decision, a campaign has been designed which has the pro-bono services of Sh. Aamir Khan and the technical support of UNICEF.
The campaign aims at: