Government Support

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Make sure that for the first six months the baby has nothing but breast milk.

Malnutrition in children and women remains as one of the greatest challenges in India. Malnutrition remains a major threat to the survival, growth and development of children.

Government Support

The overall objective of the nationwide information, education and communication campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition, health.

The nationwide campaign has been designed in four stages in 18 different languages.

The Government of Maharashtra has agreed to implement the project's offline programme by activating the state's network of 17,000 ANMs, 59,000 ASHAs and 105,000 AWWs and Mini AWWs in the State. This template will be replicated in other states throughout India, resulting in the training of all health workers able to introduce the Poshan nutrition videos directly to women and families in their homes and villages.

  • This template will be repeated in each state.
  • This will result in the training of 880,000 ASHA health workers.
  • Each ASHA worker covers a population of 1,000. By providing a platform to learn, she will create greater awareness amongst the parents on the importance of good health, nutrition and child-care.
 
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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