The HealthPhone™ Solution

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If today he can't concentrate on his studies, perhaps it is because of Malnutrition.

HealthPhone™ is a video library with over 2,500 videos in 77 languages. HealthPhone™ videos are distributed via mobile phones and the Internet.

HealthPhone
HealthPhone's vision is to dramatically reduce maternal and child mortality worldwide by educating mothers directly about better health and nutrition practices in their own language.
  • HealthPhone™ is a personal video reference library and guide to better health and nutrition practices that directly impact maternal & child health and mortality.
  • The videos are distributed free of cost to mothers-to-be and mothers of infants (women between 13 and 35 years of age), their husbands and in-laws, including the illiterate, in their local language.
  • The videos are delivered directly to phones that may or may not be connected to the mobile Internet, on microSD memory cards and pre-loaded on popular phones.

HealthPhone™ aggregates videos from producers globally.

HealthPhone™ has created a global distribution framework that works with partners in each country and gains corporate and government support for sustenance.

HealthPhone™ gets support to localize videos (dubbing in local language and at times reshooting them with local actors).

The HealthPhone™ Distribution framework is being deployed in India this year.

 
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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