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Every child has dreams about the future, but Malnutrition can turn them into nightmares.

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

IAP HealthPhone

Laying the Foundation for Combating Malnutrition in India
The Power of Knowledgeable Mothers
IAP HealthPhone Launches the World's Largest Digital Mass Education Programme to Focus on Mother and Child Malnutrition

In partnership with the Indian Ministry of Women and Child Development (MWCD) and UNICEF and supported by Vodafone India

New Delhi, 2 June 2015

 

HealthPhone

The Indian Academy of Pediatrics (IAP), in partnership with the Health Phone project of The Mother and Child Health and Education Trust, today announced the formal launch of the nation-wide IAP HealthPhone programme, the world's largest digital mass education undertaking to tackle malnutrition in mothers and children.

IAP Health Phone is a public private partnership initiative that is supported by Vodafone India. This unique programme leverages the increasing penetration of mobile phones and by 2018 will educate over ten million 13-35 year-old women and their families in India on better health and nutrition practices.

The programme will achieve its objectives by widely promoting and distributing on mobile phones four videos on: i) issues regarding the status of women; ii) the care of pregnant women and children under two; iii) the importance of breastfeeding and good nutrition; and iv) simple changes in diet and caring practices that can significantly enhance nutrition status. The videos are updates from the Poshan series, jointly produced by MWCD and UNICEF in 18 Indian languages.

As a powerful boost to the IAP Health Phone programme and to encourage viewing of the four videos, IAP has forged a special partnership with Vodafone India which will enable its customers not only to view/download the videos free of data charges but also, on viewing all four videos, to receive Rs. 10 worth of free talk-time.

Vodafone will also send out approximately 300 million text messages every year to its 184 million subscribers to encourage viewing of the four videos and will support IAP to undertake a comprehensive print and social media communication campaign to promote the programme across the country.

IAP HealthPhone and its partners are committed to strengthening the programme through their networks and to synchronise their efforts to address malnutrition systemically. As next steps they will:

 

  • equip Anganwadi workers, ASHAs and ANMs with a Health Phone microSD card, containing a library of videos, to enable them to share health and nutrition knowledge with women, families and the communities they serve;
  • partner with social media giants (such as Facebook, Twitter and Google) to use their exponentially growing channels to reach more caregivers, both rural and urban.

 

Harnessing the power of affordable and ubiquitous technology, the three-year IAP HealthPhone campaign has the potential to benefit the health of tens of millions of children in India in the years to come and will be truly transformative in educating mothers at the front-line of India's fight against malnutrition.

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Smt Maneka Sanjay Gandhi launches IAP HealthPhone programme - Press Information Bureau - Government of India
Maneka Gandhi launches IAP HealthPhone programme - Business Standard
Union Government launches IAP HealthPhone programme - General Knowledge & Current Affairs
India launches IAP HealthPhone programme - OneWorld South Asia
Mass education programme on malnutrition launched - The Times of India
Maneka Gandhi launches IAP-HealthPhone - Prokerala
Cutting down on malnutrition through awareness videos - The Indian Express
IAP HealthPhone: World’s Largest Digital Mass Education Programme - Maps of India
Modi's Digital India Initiative Gets a Fillip - The New Indian Express

 

 

download Press Release    Complete Press Coverage

 
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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