Stage 1 - Create Awareness:
Over a period of 8 weeks, the country will see a massive drive to generate awareness about the alarming consequences of malnutrition. Various media - Print ads, TV commercials, Outdoor signages, etc. - will be used, to make sure the dangers of malnutrition are brought home to all concerned. People will be sensitised and educated, about the various signs and symptoms of malnutrition.
Stage 2 - Clarion Call:
The second phase of the campaign will be spread over 6 weeks, to mobilise the masses to take a pledge against malnutrition. Again, a multi-pronged media strategy will see the usage of Print, TV commercials, Outdoor signages, etc. The ultimate aim of this stage is to attract the maximum participation of people in the fight against malnutrition.
Stage 3 - Simple things one can do to prevent malnutrition
This stage of the campaign will explain the Chaar Baatein, or the four critical practices that safeguard a child from malnutrition. lt is critical to remember and practice these.
Stage 4 - Mother & Child Protection Card:
The final stage of the campaign will inform the public about the Mother & Child Protection Card. Its highlights and features will be abundantly communicated across media platforms. Ease of access and the multitude of benefits, will be prominently displayed in this stage. The correlation between the Mother & Child Protection Card and the fight against malnutrition will also be highlighted.