Nutrition a Priority Agenda

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Major decision of the first meeting of Prime Minister's National Council on India's Nutrition Challenges, held on 24th Nov 2010.

  • Strengthening and restructuring of the Integrated Child Development Scheme.
  • Introduction of a multi-sectoral programme to address maternal and child malnutrition in selected 200 high burden districts.
  • Introducing nationwide information, education and communication campaign against malnutrition.
  • Making nutrition a focus in the programmes in schemes of line Ministries.

The Prime Minister's Independence Day speech on 15th August 2011

'Malnutrition in our women and children is a matter of concern for all of us. We have taken a number of steps to tackle this problem, including two new schemes. We have also decided that we will start implementing an improved Integrated Child Development Services scheme within the next six months so that the problem of malnutrition in children can be effectively addressed'.

The President's Address to Parliament on 12 March 2012

"Malnutrition has been seriously impacting children, affecting their chances of gaining education and earning sustainable livelihood. My Government will restructure and strengthen the Integrated Child Development Services during the 12th Five Year Plan. In addition to the ICDS, a Multisectoral Nutrition Programme will be launched in 200 High Burden Districts to address maternal and child nutrition needs."

Nutrition, a key component of the Finance Minister's Budget Speech on 16th March 2012

  • 'Intervene decisively to address the problem of malnutrition especially in the 200 high-burden districts';
  • 'Following the decision taken in the Prime Minister's National Council on India's Nutritional Challenges, a multi-sectoral programme to address maternal and child malnutrition in selected 200 high burden districts is being rolled out during 2012-13. lt will harness synergies across nutrition, sanitation, drinking water, primary health care, women education, food security and consumer protection scheme';
  • 'Integrated Child Development Services (ICDS) scheme is being strengthened and re-structured'.

The Foundation of a Happy Life is a Healthy Life.


  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

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