Nutrition deals with the access and utilisation of food and nutrients for life, growth development and well-being.
Good nutrition is essential for improved learning capacity, intellectual and cognitive performance.
Nutrition constitutes the foundation for human development by reducing susceptibility to infections, illnesses and also the disability and mortality burden. Good nutrition enhances cumulative lifelong learning capacities and adult productivity.
Poor nutrition starts before birth, generally continues into adolescence and adult life and can span generations. lt is often irreversible.
The first two years of life and life before birth are most important. These are periods of rapid growth and development, which lay the foundation of mental, physical and emotional development of a person.
Adequate nutrition during this 'Critical Period' is essential, as early damage due to poor nutrition is only partially reversible in later life.
An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.
The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.