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Don't discontinue the mother's milk till two years or there will be a reason to regret

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health.

Corporate partners, including Vodafone, will provide over $20 million worth of design, development, promotion, distribution and delivery. Project management, operations and technical expenses are about $1 million.

Total Programme Costs at Market Prices, excluding government assistance, is over $ 20 million, consisting of:

  • Over $20 million worth of design, development, promotion, distribution and delivery from Vodafone and other corporate partners.
  • $1 million project management, operations and technical expenses
 
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.


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