The increasing availability of nutrition and health information has not always increased the knowledge of the general population. While communicating scientific knowledge to the general public, several challenges are encountered. Therefore, the correct technical information needs to be disseminated in a non-technical manner for a clear understanding by the audience. This will also help them to understand and navigate better the health-care system made available to them.
The media has an extremely powerful and challenging role to play when it comes to disseminating information to the disadvantaged and vulnerable sections with lower levels of education and higher levels of undernutrition amongst children and women.
The media can make a positive difference by: