Role of Media for Improved Nutrition

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The increasing availability of nutrition and health information has not always increased the knowledge of the general population. While communicating scientific knowledge to the general public, several challenges are encountered. Therefore, the correct technical information needs to be disseminated in a non-technical manner for a clear understanding by the audience. This will also help them to understand and navigate better the health-care system made available to them.

The media has an extremely powerful and challenging role to play when it comes to disseminating information to the disadvantaged and vulnerable sections with lower levels of education and higher levels of undernutrition amongst children and women.

The media can make a positive difference by:

  • Advocating the importance of good nutrition and its benefits.
  • Reaching out and empowering families to prevent causes of undernutrition, like diarrhoea, malaria, poor infant feeding practices and poor hygiene practices.
  • Advocating correct health and nutrition behaviour, such as promotion of breastfeeding, hand washing practices, use of toilets and consumption of safe drinking water.
  • Influencing families and communities to dispel myths, taboos related to nutrition and changing behaviour by adopting positive practices.
  • Promoting nutrition, health care and family support during pregnancy. All of which helps in ensuring the health of the mother and the new born baby and reduces the risk of low birth weight.
  • Laying emphasis on the care of children, adolescent girls and pregnant women.
  • Disseminating information about government programmes to enable better utilisation of services.
  • Disseminating updated scientific information on nutrition and health related issues to the public.

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  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

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