Target Audiences

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If your child complains of constant lethargy, perhaps Malnutrition is to blame.

The priority audience of the campaign is mothers of children under two years, families of young children and adolescent girls.

Main Audience
  • Women and men
  • Pregnant women
  • Mothers of children under two years of age
Secondary Audience
- key influencers
  • Heads of households - In-laws, decision makers
  • Service providers
  • Anganwadi Workers (AWWs)
  • Accredited Social Health Activists (ASHAs)
  • Auxiliary Nurse Midwives (ANMs)
  • Supervisors
  • Child Development Project Officers (CDPOs)
  • Teachers
  • Programme functionaries
  • Enablers in the community
  • Self Help Group members
  • Adolescent groups
  • Panchayati Raj Institutions (PRIs)
  • Community leaders
  • Opinion leaders
  • Media
  • Policy makers
  • Urban middle classes
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

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