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The 4 Poshan videos, in 18 languages, focus on better nutrition practices and the prevention of child malnutrition. They reinforce the following key messages:
Key Messages
- • Correct diet for expecting mothers and quarter portions more than usual
- • Mother's first milk is the best, make sure the child gets it
- • For first 6 months, feed the child only mother's milk and nothing else, not even water
- • Upon entering 7th month, balance mother's milk with a nutritious diversified diet
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The Cycle of Undernutrition
Undernutrition is inter-generational in nature.
An undernourished mother will give birth to a low birth-weight baby, the low birth-weight baby will grow as an undernourished child, then to an undernourished teenager and finally to an undernourished pregnant woman. Negligence and lack of care for a girl child during childhood and adolescence, complicates this picture further, and the cycle persists through generations.
In order to avert irreversible cumulative growth and development deficits that compromise maternal health, child health and survival, it is critical to prevent undernutrition as early as possible, across the life cycle.
About IAP HealthPhone
An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.
The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.
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