Why Mobile Phones?

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When your child takes to the sickbed instead of the football field, Malnutrition may be at play.

Mobile Phones have become ubiquitous and are the only direct content delivery device that everyone has access to.

  • Supports all delivery technologies – preloading, embedding, downloading or streaming of content
  • Allows repeated use/exposure – Watching, pausing, rewinding of videos allows for message comprehension
  • Enables Privacy – Cultural issues that lead to shyness of girls and women are overcome, enables mother to daughter transfer of high quality knowledge and teenage girls are covered
  • Bypass complex governance structures and provide unfiltered knowledge directly
  • Indian Academny of Pediatrics
  • HealthPhone
  • Vodafone India
  • Ministry of Women and Child Development
  • UNICEF India

About IAP HealthPhone

An initiative of HealthPhone™, conducted under the aegis of Indian Academy of Pediatrics, in partnership with the Ministry of Women and Child Development, UNICEF, Aamir Khan and with support from Vodafone.

The objective of this nationwide campaign against malnutrition is to address issues of status of women, the care of pregnant mothers and children under two, breastfeeding and the importance of balanced nutrition and health. The focus is on women between 13 and 35 years of age and their family members.

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